Google's SEO Advice For Your Website: Content

By Joel Walsh (c) 2006

The web pages actually at the top of Google have only one thing clearly in common: good writing. Don't get so caught up in the usual SEO sacred cows and bugbears, such as PageRank, frames, and JavaScript, that you forget your site's content.

I was recently struck by the fact that the top-ranking web pages on Google are consistently much better written than the vast majority of what one reads on the web.

Of course, that shouldn't be a surprise, considering how often officials at Google proclaim the importance of good content. Yet traditional SEO wisdom has little to say about good writing.

Does Google, the world's wealthiest media company, really ignore traditional standards of quality in the publishing world? Does Google, like so many website owners, really get so caught up in the process of the algorithm that it misses the whole point?

Apparently not.

Most Common On-the-Page Website Content Success Features

Whatever the technical mechanism, Google is doing a pretty good job of identifying websites with good content and rewarding them with high rankings.

I looked at Google's top five pages for the five most searched-on keywords, as identified by WordTracker on June 27, 2005. Typically, the top five pages receive an overwhelming majority of the traffic delivered by Google.

The web pages that contained written content (a small but significant portion were image galleries) all shared the following features:

* Updating: frequent updating of content, at least once every few weeks, and more often, once a week or more.

* Spelling and grammar: few or no errors. No page had more than three misspelled words or four grammatical errors. Note: spelling and grammar errors were identified by using Microsoft Word's check feature, and then ruling out words marked as misspellings that are either proper names or new words that are simply not in the dictionary. Does Google use SpellCheck? I can already hear the scoffing on the other side of this computer screen. Before you dismiss the idea completely, keep in mind that no one really does know what the 100 factors in Google's algorithm are. But whether the mechanism is SpellCheck or a better shot at link popularity thanks to great credibility, or something else entirely, the results remain the same.

* Paragraphs: primarily brief (1-4 sentences). Few or no long blocks of text.

* Lists: both bulleted and numbered, form a large part of the text.

* Sentence length: mostly brief (10 words or fewer). Medium-length and long sentences are sprinkled throughout the text rather than clumped together.

* Contextual relevance: text contains numerous terms related to the keyword, as well as stem variations of the keyword.

SEO Bugbears and Sacred Cows

A hard look at the results shows that, practically speaking, a number of SEO bugbears and sacred cows may matter less to ranking than good content.

* PageRank. The median PageRank was 4. One page had a PageRank of 0. Of course, this might simply be yet another demonstration that the little PageRank number you get in your browser window is not what Google's algo is using. But if you're one of those people who attaches an overriding value to that little number, this is food for thought.

* Frames. The top two web pages listed for the most searched-on keyword employ frames. Frames may still be a bad web design idea from a usability standpoint, and they may ruin your search engine rankings if your site's linking system depends on them. But there are worse ways you could shoot yourself in the foot.

* JavaScript-formatted internal links. Most of the websites use JavaScript for their internal page links. Again, that's not the best web design practice, but there are worse things you could do.

* Links: Most of the web pages contained ten or more links; many contained over 30, in defiance of the SEO bugbears about "link popularity bleeding." Moreover, nearly all the pages contained a significant number of non-relevant links. On many pages, non-relevant links outnumbered relevant ones. Of course, it's not clear what benefit the website owners hope to get from placing irrelevant links on pages. It has been a proven way of lowering conversion rates and losing visitors. But Google doesn't seem to care if your website makes money.

* Originality: a significant number of pages contained content copied from other websites. In all cases, the content was professionally written content apparently distributed on a free-reprint basis. Note: the reprint content did not consist of content feeds. However, no website consisted solely of free-reprint content. There was always at least a significant portion of original content, usually the majority of the page.

Recommendations

* Make sure a professional writer, or at least someone who can tell good writing from bad, is creating your site's content, particularly in the case of a search-engine optimization campaign. If you are an SEO, make sure you get a pro to do the content. A shocking number of SEOs write incredibly badly. I've even had clients whose websites got fewer conversions or page views after their SEOs got through with them, even when they got a sharp uptick in unique visitors. Most visitors simply hit the "back" button when confronted with the unpalatable text, so the increased traffic is just wasted bandwidth.

* If you write your own content, make sure that it passes through the hands of a skilled copyeditor or writer before going online.

* Update your content often. It's important both to add new pages and update existing pages. If you can't afford original content, use free-reprint content.

* Distribute your content to other websites on a free-reprint basis. This will help your website get links in exchange for the right to publish the content. It will also help spread your message and enhance your visibility. Fears of a "duplicate content penalty" for free-reprint content (as opposed to duplication of content within a single website) are unjustified.

In short, if you have a mature website that is already indexed and getting traffic, you should consider making sure the bulk of your investment in your website is devoted to its content, rather than graphic design, old-school search-engine optimization, or linking campaigns.

About The Author

Joel Walsh's archive of web business articles is at the website of his business, UpMarket Content, a website content provider.

Source: http://www.sitepronews.com/archives/2006/jan/6prt.html

The business lessons of 'World of Warcraft'

AUSTIN, Texas--"World of Warcraft" is a game. There's no doubt aboutit. More than 6 million people around the world have signed up to goquesting, kill beasts, search out loot, and have fun with friends andstrangers alike.
But Joi Ito, a venture capitalist, blogger and longtime game playerfrom Japan, thinks WoW is also a valuable business tool that can beused to help companies learn how to work better. That was the takeawayfrom his talk at the ScreenBurn beta festival, an adjunct group ofpresentations at the South by Southwest conference here.
And Ito should know about WoW and business. After all, he runs a guildthat is chock full of C-level executives, venture capitalists, A-listbloggers and many of his employees. And when he and his cohorts arenot marauding, they are often talking about work.
In any case, he thinks WoW can teach companies a lot about how tomanage employees, though the lessons might not be things a lot ofbusinesses are ready to hear.
After all, much of what he talked about had to do with realizing thatpeople often do unpleasant tasks in the workplace only because theyhave to. Of course, that's no surprise, since that's the nature of ajob: We work for pay, and do what our bosses tell us.
But Ito's point is that employers would do well to see that they cankeep employees happy by being respectful to them and encouraging anenvironment in which people work together and chase common goalswithout autocratic leaders belligerently laying down arbitrary groundrules.
At least, he explained, that method isn't very successful in WoW,where guild leaders trying to organize 30 or 40 people for raids haveto recognize that if their charges aren't happy, they'll just leave.
And of course, WoW is not a job, but Ito thinks that the nature of thegame, which largely forces people to work together to get many thingsdone, has enough parallels when it comes to groups solving problemsthat businesses should pay attention.
Anyway, it would be easy to dismiss Ito's arguments as fantasy, butthis is a guy who has achieved a lot in business, and who is seen as athought leader. So bosses out there: Maybe it's time to encourage yourcompanies to consider letting workers spend part of their day asmages, chasing orcs and living inside a virtual world.

Their work might be better for it.
Posted by Daniel Terdiman
Date: March 12, 2006 9:50 AM PST

Promote Yourself and Develop Credibility With Atricles

One of the best ways to promote yourself and your website is by writing articles.Articles that you can post in e-zine’s, and the many Article Directories that provide free content to specialist e-zine publishers.
Doing this it will help you develop credibility and branding, and you will over time build a solid customer base. There are a few things you should take into account so you can maximize the effectiveness of this sometimes-overlooked marketing technique:
Your article should be short and to the point. It could act as a teaser that will entice the reader to go to your website for more.
To maximize its effectiveness, you should present it as a tip, or as the solution to a problem.
Write in easy to understand everyday terms don’t use big fancy words.
Whenever possible, write from personal experience. People love to hear about other people’s experiences. This approach tends to hold their attention longer.
Be extra-careful to avoid spelling and grammatical errors. They will make you lose credibility faster than the speed of light.
Don’t make your article sound like a sales pitch; offer honest, value-adding advice.
Don’t include links to your affiliate programs in the body of your article. It will make your advice seem biased and self-serving.
Finally, don’t forget the most important part: always include a resource box at the end of your article.A resource box is a small paragraph (no longer than five or six lines) with your name, the name of your business, a short tagline, and that all-important link to your website. If your readers like your article, they will follow the link and you will be get targeted high quality traffic instantly to your site.

Example Resource Box
===============================================
Shayne Pridham CEO / Author for Affiliates-Surveys-Marketing.com Submit Articles Free Online for Massive Exposure, link popularity And increase website traffic. Find free content for your website.http://www.affiliates-surveys-marketing.com
===============================================

7 Steps Of Mega Adsense Earners

The Google AdSense program is like finding money in the street.
Kids in High School are making thousands of dollars a month with Adsense... Housewives, Retiree's, Mom and Pop's who've never made a dime on the Internet have created full time incomes by simply placing AdSense Ads on their web site or blog.
Then you have the "Super AdSense" earners. We have all heard of them... the Elite few who are on track to make half a million dollars a year or more promoting AdSense sites.
Do not be mistaken though... these people are not building like your Mom and Pop's do. They have systems in place that create sites for them... people who build sites for them... they have outsourced and automated many of the tedious tasks such as posting to blogs and searching for keywords.
While most people cannot emulate everything these Super AdSense earners do... many of them you can.
Here are 7 Required Steps you can implement today to copy their success.
1) Starting today... treat your AdSense business like it is a REAL business and track what you do.
Begin tracking what you are doing that works... as well as what you are doing that does not work. This will keep you from making the same mistakes over and over, and you can repeat the steps that have worked in the past. As simple as this step seems... most people do not know the reason(s) to their success orfailure.
2) Utilize the latest tools and software available.
The Super AdSense earners are not any smarter than your average person. I know many people think they are... but for the most part, they are regular non techie people.They are smarter in one respect though... they use the latest tools available to them to automate most of the tasks involved with researching and creating sites. They use the latest keyword, site creation and search engine optimization tools available. The tools they use are their secret weapons.
3) Quit chasing the Mega Dollar keywords.
You cannot compete with the search engine experts who create sites for the $80 payout keywords. You may get lucky every now and then... but in the long run, you are better off building sites for the low to mid range payout keywords. The competition is less, and your chance of success is much higher over the longterm.
4) Choose broad niches and break it down.
Choose a broad subject as your main theme (lets use computers for an example). From there... break it down into as many sub niches as possible.Using Computers as the example... you could build sub niches/sites like laptop computers, computer hard drives, computer keyboards, etc, etc. You could literally build hundreds of sites around one major theme and stay totally focused. Once you have exhausted every possible sub niche of that major theme... choose another main theme and repeat the process.
5) KISS
Keep your sites easy to navigate and forget the fancy graphics that distract your visitors attention. Unless you are just building AdSense sites for the fun of it and to impress your friends... the purpose of having the site is to have people click on one of the ads, right? Then keep the site layout simple... dump the scrolling banners, dancing chickens and colored scroll bars... they are distractions.
6) What is the purpose of your web site?
Your web site cannot be everything to everybody. If you have a full fledged ecommerce site, with products for sale... links to other products, it is not a good site for AdSense. If the primary focus of the site is to sell products... let it do that.Do not distract or confuse your visitor with to many options or choices. The best AdSense sites are AdSense only content sites that sell nothing. They are sites that "Tell"... not "Sell."
7) Be consistent.
This is not one of those deals where you build one site and you are done. Refer back to Step #4. You must continuously build in order to be successful.

Think of it as planting a crop that you will harvest in a month or two, and the sites you build are seeds. Once the seeds have grown and matured... you will reap the harvest. The more seeds you plant... the larger the harvest.
To sum it up... utilize the tools available to automate as much of the process of building sites - doing research and building keyword lists as you can. This alone will help keep you organized and on track. Be consistent in building... treat it like the business it is and you will reap the rewards of your harvest.

About The Author: Andrew Daum is the Publisher of the New Traffic Tools Newsletter. You can subscribe by visiting his web site at; http://www.newtraffictools.com and receive updates when the latest to be released traffic building software is available.

PROMOTING YOUR BLOG

By Biz Stone
In chess, promotion occurs when a pawn reaches the eighth square. At that point, your opponent is challenged because this simple pawn takes on all the powers of a Queen—the deadliest piece on the board. Of course, the pawn may be promoted to bishop, rook, or any other piece but why? This only clues the other player in to your secret plans. That being said, however, promotions to knight can often be strategically useful depending on the situation.
What the beelzebub am I talking about? Let's not get too lost in metaphor. Suffice to say, the circuitous game of promoting one's blog in the blogosphere (without the proper armament) can often seem as difficult and unrewarding as a day-long chess match that ends in a draw. If you play your game right, however, that pawn can hit the big time. Ideally, the simple act of blogging in and of itself would attract enough traffic to please the author but there are cases in which more is better. Whether you are participating in AdSense for Bloggers and would like to see a spike in your profits, or you just want more comments on your posts, increasing hit-count is beneficial.
Toward that end, I spent my Labor Day snooping around the blogosphere. While I should have been eating potato salad and lounging by someone's pool, I was slaving over my laptop pulling together a bevy of accepted methods for growing the readership base of your blog. I hope you'll find them useful. In practice, the procedures fall into three basic categories involving settings, techniques, and actual marketing tricks. Some are very obvious and others, more subtle. It appears that many bloggers have found success with these solutions—I've tried a few and found that they do in fact increase traffic.
Blogger Application Settings
Blogger itself has an array of settings, many of which work to your advantage in this endeavor. This first grouping is quite simple and just requires that you sign in to your Blogger account and flip a few switches.
Set your blog to ping weblogs.com. Weblogs.com is a blog update notification service that many individuals and services use to track blog changes. When this setting is activated, Blogger will notify weblogs.com that you have updated your blog. That means your blog will be included in various "recently updated" lists on the web as well as other blog-related services.
Activate Your Navbar. I did this and watched my traffic go up on the very first day (and continue to climb). The Blogger Navbar replaced mandatory ads a few weeks ago. One of the features on the Navbar is a button called NextBlog—click it to visit the next Navbar-enabled blog. It turns out this couch-potato like way of flipping through blogs is very appealing. As a result, the next blog button gets a lot of attention. So turn your Navbar on and catch some of that wave.
Install Email This Post. News sites like The New York Times Online have had a feature like this for years, it allows people to simply forward an article to a friend via email. If you use Email This Post on your blog, people will be able to forward your posts to friends. This may not have an immediate impact on your site stats but it enables others to publicize your blog for you. That's good stuff.
Turn on Post Pages. If you're still only archiving by day, week, or month you are living in the past man. You've got to make sure you are publishing every post as its very own web page with Post Pages. That makes your entries way more link-able and more attractive to search engines. Links to your blog means traffic to your blog. This is an easy setting in Blogger.
Turn on your site feed. When people subscribe to your site feed in their newsreaders, it means they are definitely going to read your post. The folks who subscribe to site feeds are the type of people Malcolm Gladwell calls "mavens" in his book, The Tipping Point: How Little Things Can Make a Big Difference. Long story short: these people will help you get more traffic so turn on your site feed.
Add your blog to Blogger's listings. This is a really obvious one but at some point during the blog creation process there's a chance many of you initially thought "Oh, I'm not sure I want to be public just yet. I'll mark that as 'no.'" Go back in there and mark it "yes." When you add your blog to our listings then it shows up in Nextblog, Recently Updated, and other places. It's like opting-in to traffic. Do it.
Blogging Technique Suggestions
This part of the traffic-grabbing techniques is a little more persnickety and not as readily activated. The basic gist of this section of methods is "If you build it well they will come." You'll need to incorporate the other aspects of self-promotion, but it's true that writing a great blog goes a long way towards repeat visitors and word of mouth blog.
Write quality content and do it well. Jen Garrett demands that you use proper punctuation, capitalize letters when appropriate, and don't overuse the ellipsis. She's being a bit of a grammar bitch, but she has a point. If your "style" is bad writing, worse grammar, no punctuation, and an ugly design, that might be okay for a niche crowd. But the idea here is to get a big crowd so fix yourself up a bit, pull it together man, have some respect for your readers, and discover a style that shines brightly through good blogging.
Publish regular updates. Danah Boyd once told me that she intentionally wanted to lower the traffic to her blog and she found the easiest way to do it was to stop posting so frequently. (Danah is an odd one, that's why we love her.) The reverse of her experiment is also true: the more you blog, the more traffic you will get. You've got to think about it like watering a plant—do it every day and the plant will grow. Hopefully your blog is not like the plant in The Little Shop of Horrors. That would be bad.
Think of your audience. A good way to build an audience is to cultivate one. When you keep your audience in mind, you are focusing your writing. This helps you develop a stronger voice and is instrumental in creating the brand that is you as put forth through your blog. Again, this is more of an overarching, long-term technique for building traffic and won't have immediate results. Nevertheless, focus goes a long way toward repeat visitors.
Keep search engines in mind. Note that sometimes your "audience" is whoever stumbles into your site from a web search. Search is a great way to bring in new visitors and there are a few things you can do to make your blog more search engine friendly. Use post titles and blog page title tags along with your post page archiving. This will automatically give each of your post pages an intelligent name based on the title of your post. Also, try to be descriptive when you blog. A well crafted post about something very specific can end up very near the top results of a search. For example, a Google search for "Book Cover Design" features this blog post by the illustrious Jason Kottke complete with reader comments.
Keep your posts and paragraphs short. Note the brevity of the aforementioned Kottke post. People will come back daily to read your fresh new work but spare them the one thousand word diatribes. Strive for succinct posts that pump pertinent new information into the blogosphere and move on. Keep it short and sweet so visitors can pop in, read up, and click on. Think of you blog as a cumulative effect. This doesn't mean you should never practice some long form writing now and then, it's just something to keep in mind.
Marketing Action Items
The third and final group of promotional techniques are simple actions you can take to publicize your blog. This category is theoretically unlimited. You could build your own blimp and spell out your blogspot subdomain in twinkly holiday lights across the side, that sort of thing. Instead, I've limited these suggestions to more obvious, grounded tactics. (If you do got the blimp route, please: use helium, not hydrogen.)
Put your blog URL in your email signature. Whenever I see a blog url in an email signature, I always click on it to see who I'm dealing with. Especially if it's someone I've never met. Email gets forwarded all the time so even if you only send out a five notes a day to friends, the potential number of people clicking over to your blog is in the thousands. (That is of course completely theoretical, but you get my drift—it's worth it.) I can't give you specific instructions on how to edit your email client's signature because I don't know which one you use, but poke around. It's somewhere in the settings.
Sumbit your address to blog search sites and directories. People look for blog content at Technorati every day, are you on their list? You should be. Submit your blog's url to Technorati, Daypop, Blogdex, Popdex, and any other site of that ilk you come across. With the exception of Technorati, many of these sites are hobby or graduate student projects but they continue to gain visitors looking for interesting blogs to read, bookmark, and revisit. Not all of them have the power to crawl ever blog in existence so you can help them help you by dropping your url in the appropriate field.
Participate in meme games. A meme is an idea transmitted from person to person like a virus. If the flu was a blog, it would get crazy traffic. With all the sickness and disease analogies, blog induced memes are actually fun and can win you some extra traffic. How do they work? Basically a blogger will propose an idea like "Hey, let's post the first sentence of our favorite book!" and it will catch on like crazy with people linking to each other's submissions obsessively until the game dies down. A favorite meme for years was the Friday Five, if you're looking for something new, try The Daily Meme.
Advertise. If keyword advertising were affordable enough, I'd say go for it. For now, free is a good way to go. BlogSnob is a network of free, text-based blog advertisers that you can join right now. Host ads, place ads, it's all traffic. BlogSnob ads blend right into your site and are fully customizable. Bloggers who join the network can place free ads, while sometime in the near future real advertisers will have to dish out to get noticed. It pays to be a blogger.
Link to other blogs. This is a great way to get traffic. Here's what happens when you link to another blogger: she sees you in her referral logs, checks out your blog, and then very likely links back to you or at the very least makes a mental note to do so. Links are the currency of the blogosphere and it takes money to make money so start linking. Don't be shy folks, it's not actually cash. Not yet anyway—who knows what bloggers will come up with.
Install a blogroll. This is similar to linking. Well actually, it's the same but different. Blog posts eventually drop off the front page and get archived. A blogroll is more of personal statement: these are the bloggers I like. Or, this is the crowd I'd like to be associated with. It's a very simple yet effective social networking scheme and it has the same result as a simple link if not stronger: traffic! So if you don't have one yet, sign up for a blogroll and get that link-list going.
Be an active commenter. Try to leave comments on the blogs you read every day. This is in the same vein as linking. Leaving a comment on someone's post can make their day. Nothing beats getting those email notifications that whisper tacitly out at you from the screen, "You're thoughts have struck me dead in my tracks. I simply must acknowledge you and your greatness." (Or something to that effect.) Most comment systems also provide a way for you to leave a link back to your blog which begs a visit at the very least. So if you feel inspired, leave a comment or two in your blog travels. It behooves you.
Pitch your posts via email to other bloggers. This is a touchy technique and should be approached with caution. Blogger Eugene Volokh has published a short treatise on how best to pitch one's blog via email and it's filled with great tips and advice. Assuming your blog is actually worth pitching (of course it is), here are some tips from Volokh.
Pitch the post, not the blog.
Include the full text and your URL.
Submit only your best posts.
Don't only pitch to high traffic blogs.
Print your blog URL on cards, stickers, etc. Basically, if you plan to have anything printed up, put your blog on it. These days, more and more business cards have blog addresses listed on them along with email and phone number. I wouldn't be surprised if I started seeing bumper stickers with blogspot addresses on them soon. There's a lot of traffic on the 101, that bumper in front of me is prime advertising real estate.
Speaking of the 101, maybe you've spotted the giant orange SUV with the license plate that says BLOGGER while driving south towards San Jose? No, that's not Evan Williams as you would suspect. It is, however, a nice piece of creative publicity. If there's one thing we've learned from my Labor Day investigation of blog promotion it's this: Don't be that guy with the BLOGGER license plate but think like him. That's the kind of take-charge technique you should open your game with. That's how you can turn your pawn into royalty.
Biz Stone works at Google on Blogger and writes books about blogging.

HOW DO I PUT MY ADSENSE ON MY BLOG?

Adding AdSense to your blog is easy. Go to the Template tab in Blogger and you'll see an "AdSense ads" tab below it:


If you don't have an AdSense account already, you can sign up for it right here within Blogger. Just enter a valid email address, choose a password, fill in some contact information (so you can get paid!) and then Blogger will register your account for you right away. If you do have an account already, just use the "sign in" link instead.



Once you've completed the sign-up form, or logged in to an existing account, you'll see a special preview version of your template, showing your blog as it will look with your new ads:

Using the menus above the preview, you can easily change the size, shape, and color of your ads, without ever needing to edit the code directly. The color menu has some preset color schemes, but also some flexible options that try to match, contrast, or blend with whatever template you happen to be using. Try them all out and see which setting works best.



Once you've decided how you'd like it to look, just save the changes and republish your blog. Then go check your email.
While you were deciding on layouts and colors, you probably received a confirmation email from AdSense. Find that email and click on the link it gives you to confirm your email address. Be sure to read the rest of the confirmation email as well, since it will contain other information on finishing the registration and approval process. Until your email address is confirmed and your AdSense application is approved, your ads will only show public service announcements (PSAs) rather than targeted ads. Since you don't get revenue from PSAs, you'll want to be sure to do this soon, so the AdSense bot can crawl your site and determine appropriate ads to show.
And now you're done! Congratulations -- you've got AdSense!

Competition Week 2006 SM FIK- Universitas Indonesia

Competition Week 2006 adalah event tingkat nasional yang diselenggarakan Senat Mahasiswa Fakultas Ilmu Komputer UI yang bertujuan untuk meningkatkan animo masyarakat umum, maha siswa maupun pelajar dalam bidang IT melalui perlombaan web design, problem solving, dan animation. So, ikutilah Competition Week 2006!!!


Mekanisme pendaftaran
1. Calon peserta lomba harus mendaftar melalui website ini untuk mendapatkan sebuah account.
2. Account akan digunakan sebagai tanda pengenal peserta lomba.
3. Account digunakan untuk login ke website ini dan mendapatkan informasi penting ttg perlombaan.
4. Bagi peserta Web Design, account akan digunakan untuk memasuki halaman khusus peserta yang berisi formulir untuk meng-upload hasil karya peserta.

Daftar Lengkap Pemenang Oscar 2006

Sources: DetikHot
Date: 6 March 2006

Jakarta, Tuntas sudah penyelenggaraan 78th Academy Awards di Kodak Theater, Beverly Hills, Minggu (6/3/2006) malam waktu setempat. Tak ada satu film pun yang terlihat mendominasi. Piala Oscar dengan beragam kategori dibawa pulang secara terpisah oleh masing-masing unggulan. 'Brokeback Mountain', film tentang sepasang gay cowboy yang pernah diramalkan membawa pulang nyaris seluruh nominasi nyatanya hanya dianugerahi tiga piala. Masing-masing untuk kategori Best Achievement in Directing, Best Writing, Screenplay Based on Material Previously Produced or Published, dan Best Achievement in Music Written for Motion Pictures, Original Score.

Terpilih sebagai Best Picture adalah 'Crash'. Film yang mengangkat isu rasisme ini juga dianugerahi piala Best Film Editing.
Aktor utama terbaik dimenangkan oleh Philip Seymour Hoffman lewat 'Capote'. Sedangkan Reese Whiterspoon yang bermain di 'Walk the Line' dinobatkan sebagai Aktris Utama Terbaik. Aktor tampan George Clooney akhirnya mendapat Oscar pertamanya lewat 'Syriana'. Kategori yang ia menangkan adalah Best Supporting Actor. Sedangkan anugerah Pemeran Pembantu Wanita Terbaik dimenangkan oleh Rachel Weisz lewat 'The Constant Gardener'.

Berikut daftar lengkap pemenang 78th Academy Awards:

Best Picture, Crash (2004)
Achievement in Directing, Ang Lee - Brokeback Mountain (2005)
Best Actor in a Leading Role, Philip Seymour Hoffman - Capote (2005)
Best Supporting Actor, George Clooney - Syriana (2005)
Best Actress in a Leading Role, Reese Witherspoon - Walk the Line (2005)
Best Supporting Actress, Rachel Weisz - The Constant Gardener (2005)
Best Original Screenplay, Rachel Weisz - The Constant Gardener (2005)
Best Adapted Screenplay, Larry McMurtry & Diana Ossana - Brokeback Mountain (2005)
Best Foreign-Language Film, Tsotsi (2005) - Gavin Hood (South Africa)
Best Animated Feature Film, Wallace & Gromit in The Curse of the Were-Rabbit (2005) - Steve Box, Nick Park
Achievement in Art Direction, Memoirs of a Geisha (2005) - John Myhre, Gretchen Rau
Achievement in Cinematography, Memoirs of a Geisha (2005)
Achievement in Costume Design, Memoirs of a Geisha (2005) - Colleen Atwood
Best Documentary Feature, Marche de l'empereur, La (2005) - Luc Jacquet, Yves Darondeau
Best Film Editing, Crash (2004)
Achievement in Makeup, The Chronicles of Narnia: The Lion, the Witch and the Wardrobe (2005) - Howard Berger, Tami Lane
Best Original Score, Brokeback Mountain (2005) - Gustavo Santaolalla
Original Song, Hustle & Flow (2005) - Jordan Houston, Cedric Coleman, Paul Beauregard ("It's Hard Out Here For a Pimp")
Achievement in Sound Mixing, King Kong (2005) - Christopher Boyes, Michael Semanick, Michael Hedges, Hammond Peek
Achievement in Sound Editing, King Kong (2005) - Mike Hopkins, Ethan Van der Ryn
Best Visual Effects, King Kong (2005) - Joe Letteri, Brian Van't Hul, Christian Rivers,Richard Taylor
Best Documentary Short, A Note of Triumph: The Golden Age of Norman Corwin (2005) - Corinne Marrinan, Eric Simonson
Best Animated Short Film, The Moon and the Son (2005) - John Canemaker, Peggy Stern
Best Live-Action Short Film, Six Shooter (2005) - Martin McDonagh.(ine)